How to Write a (Great) Press Release


You have finally finished that novel that took over your life for the past eleven months. The book cover looks fantastic, your editor did a great job and now your story is the way you have imagined. The book is ready to distribute, now what?

Now its time to tell the world with a press release.

A great press release does more than inform the media-at-large about your recent book. It should pique the interest of journalists who may seek to cover the topic of your book in- depth. A newsworthy press release is often the first step in securing a magazine feature or television interview. It could also result in more visibility and new readers.

You might be asking yourself, how does one go about making a great press release? My creative writing experience didn’t equip me with the tools to write a good press release. And as an Indie writer, my pennies are tight, so hiring someone to create one for me wasn’t in the budget. I had to DIY it with some guidelines and tools I’ve researched over the year, and found it wasn’t  difficult to learn.

So, if you follow these eight tips, you  too can write a great press release. It  will make you look professional and accessible to any potential writers/reporters looking for stories.


         8 Tips for a  Great Press Release.

  • Grab that headline

Just as with a magazine article, book or promotional pamphlet, a strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.

  • Get right to the point

We’ll busy people, assume reporters are too. Get the message out quickly and address very important points in the first few sentences. The subsequent paragraphs should be for supporting information.

  • Include the numbers

Pack your press release with hard numbers that support the significance of your claims. Show them the proof! Quantify your argument and it will become much more compelling.


  • Make it flawless

Proofread your press release — and do it again — before sending it out. Even a single mistake can deter a reporter from taking you seriously.


  • Got a quote show it!

Including a good quote from someone who read the book. This can give a human element to the press release, as well as being a source of information on its own.


  • Include your contact information

This is a common oversight that can render a press release ineffective. Don’t forget to include an email address and phone number (preferably at the top of the page.)


  • One page is best

This forces you to condense your most relevant information into a more readable document. Journalists time is precious, don’t waste it.


  • Provide access to your information.

Providing relevant links is crucial  to your release.   Don’t make prospective writers search on their own for more information about you – help guide them toward your sites with links to keep their interest piqued.

The format for a press release is basic, however, the content should be uniquely your own.  If you still need help, you can download this free press release template.

Let the world know your book has arrived with a Press Release.

@Glynis Rankin2014